blog

Premium juicers don’t usually sell themselves online — yet one single website, powered by the Trefford Lemon Blog Reactor, managed to turn a niche, high-ticket product into a fast-moving success story. Here’s how intelligent content transformed a static page into a high-performance sales engine.

Writing the company blog was always a bit of a hot potato for us. You know, the kind you throw around until someone finally gets burned. Everyone agreed regular blogging was important… but no one actually wanted to do it. “I’ll write it next week!” — we heard it all the time, then the next week came, and of course everyone suddenly had something urgent to do.